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Marketing Playbook
This page houses our ongoing series on opportunities to market your lodge. Use the tags below to help find the information you need.
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Andrew Stephens
Jan 14 min read
Automating Postal Messages
I have the pleasure of being the Master of my lodge again this year (it's been about 15 years) and I wanted to do something different to...
243 views2 comments
Andrew Stephens
Aug 21, 20232 min read
Redirect a Vanity Domain to Webpage
In this post, we will use Squarespace to purchase and redirect a vanity domain to point to the IndianaFreemasons.com (or any grand...
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Andrew Stephens
Dec 28, 20225 min read
How to use Facebook with your Lodge
Current Day social media platforms position themselves to fill specific niches. The current top-level U.S. landscape plays out as...
146 views0 comments
Andrew Stephens
Dec 23, 20217 min read
Setting up Mailchimp
This article will help a member of a Lodge within the jurisdiction of the Grand Lodge of Indiana assigned to the role of "Lodge Marketing...
88 views0 comments
Andrew Stephens
Dec 22, 20215 min read
Setting up Simple Texting
This article will help a member of a Lodge within the jurisdiction of the Grand Lodge of Indiana assigned to the role of "Lodge Marketing...
90 views1 comment
Andrew Stephens
Dec 20, 20212 min read
Export your Member List from INGL Lodge Portal
(This step is the same for any digital direct marketing tool regardless of which you pick.) Note: You should re-run this export annually...
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Andrew Stephens
Dec 20, 202113 min read
Creating a Lodge Marketing & Communications Officer
Lodge Marketing & Communications (MarCom) should not be seen only as a means to recruiting new members; appointing a brother to this...
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Andrew Stephens
May 26, 20214 min read
Creating a Lodge Website | Part 0 & 1
How to document the creation of digital assets in a lodge
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Andrew Stephens
May 12, 20214 min read
Preparing your Freemason Elevator Speech
The goal is to quickly and compellingly deliver a message to answer “why,” but why what? This post discusses how to structure that talk.
346 views1 comment
Andrew Stephens
May 5, 20213 min read
Festivals 101
With the first day of May comes opportunities to share Freemasonry during community festivals, fairs, and other public events. This post...
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