top of page
Marketing Playbook
This page houses our ongoing series on opportunities to market your lodge. Use the tags below to help find the information you need.
Search

Automating Postal Messages
I have the pleasure of being the Master of my lodge again this year (it's been about 15 years) and I wanted to do something different to...
Andrew Stephens
Jan 1, 20244 min read
245 views
2 comments

Redirect a Vanity Domain to Webpage
In this post, we will use Squarespace to purchase and redirect a vanity domain to point to the IndianaFreemasons.com (or any grand...
Andrew Stephens
Aug 21, 20232 min read
87 views
0 comments

How to use Facebook with your Lodge
Current Day social media platforms position themselves to fill specific niches. The current top-level U.S. landscape plays out as...
Andrew Stephens
Dec 28, 20225 min read
147 views
0 comments

Setting up Mailchimp
This article will help a member of a Lodge within the jurisdiction of the Grand Lodge of Indiana assigned to the role of "Lodge Marketing...
Andrew Stephens
Dec 23, 20217 min read
89 views
0 comments

Setting up Simple Texting
This article will help a member of a Lodge within the jurisdiction of the Grand Lodge of Indiana assigned to the role of "Lodge Marketing...
Andrew Stephens
Dec 22, 20215 min read
97 views
1 comment


Export your Member List from INGL Lodge Portal
(This step is the same for any digital direct marketing tool regardless of which you pick.) Note: You should re-run this export annually...
Andrew Stephens
Dec 20, 20212 min read
66 views
0 comments


Creating a Lodge Marketing & Communications Officer
Lodge Marketing & Communications (MarCom) should not be seen only as a means to recruiting new members; appointing a brother to this...
Andrew Stephens
Dec 20, 202113 min read
610 views
0 comments

Creating a Lodge Website | Part 0 & 1
How to document the creation of digital assets in a lodge
Andrew Stephens
May 26, 20214 min read
141 views
0 comments


Preparing your Freemason Elevator Speech
The goal is to quickly and compellingly deliver a message to answer “why,” but why what? This post discusses how to structure that talk.
Andrew Stephens
May 12, 20214 min read
351 views
1 comment


Festivals 101
With the first day of May comes opportunities to share Freemasonry during community festivals, fairs, and other public events. This post...
Andrew Stephens
May 5, 20213 min read
182 views
0 comments
bottom of page